What is the importance of using video?
- A video puts a face to a name and allows an audience to see the genuine nature of your business and offering. People like buying from people. If they have confidence in you that hugely increases their likelihood to buy from you. Video is one of the top shared pieces of content on social media.
- With their capability to visually explain and demonstrate things and concepts, videos can help businesses not only showcase their products and services, attracting new customers, but they can help companies attract new employees and even make workers more productive.
- Videos let you establish authority and a more personal feel to your message. You will be far more likely to connect on an emotional level with your audience if you use video versus another content type.
- Business videos can help your company better promote its products, explain tough concepts, connect with potential customers through content marketing, and any other type of video you can imagine.
Why is marketing video important?
Videos, if crafted correctly, are addictive, and videos give users a personal connection to what they're watching. Marketing through video gives businesses the opportunity to quickly showcase important features of their business while integrating fun graphics, a spunky voice, engaging music, or stylistic pictures.