About Outdoor Advertising
Outdoor Advertising is one of the highest growing advertising media (2nd after digital) in India. Since 2014, OOH has witnessed a CAGR of 12%. This year, the ad spending in Outdoor Advertising is expected to increase by 15%. The amount of expenditure remains high from popular industries like retail, telecom, real estate and the government and political parties. In recent years, several start-ups too have tried to encash the popularity of the outdoor hoardings.
Outdoor Advertising in Mumbai
Mumbai is often known as the ‘Financial and Entertainment Capital of India’. It is the most populous city of India and generates about 6.16% of India’s total GDP. It is home to many institutions and companies. Cost of living in Mumbai is higher than most of the other Indian cities. Due to high rentals, people often live far away from commercial areas and travel to work. Hence, commuting is an important part of an average Mumbaikar life. Hence, outdoor advertising is one of the most popular advertising mediums in Mumbai. To know more about these options, select an area in the search box or click on the location pins.
Why opt for outdoor advertising in Mumbai?
Outdoor Advertising in one of the most popular advertising options in Mumbai due to the following reasons:
- Mumbai has one of the slowest moving traffics in India. This gives a lot of time and opportunity to the advertisers to draw commuters’ attention through advertisements on hoardings, unipoles, bus shelters and skywalks.
- Advertising on billboards and bus shelters in specific areas can also help in hyperlocal targeting.
- Bus shelters and hoarding advertising in Mumbai can be customized with innovative creative, making them stand out.
- Unlike other advertising media, outdoor advertising cannot be switched off, changed, skipped or blocked.