About Television advertising in India
Television advertising in India is the most popular advertising option. Television advertising is popular because it has the lowest cost per reach among all other media verticals. Rates for advertising in Television in India are quoted in terms of advertising rate per 10 sec. There are specialist television advertising agencies who can help you get discounted rate on the television advertising card rate. By placing an ad on television, a brand can reach out to complete India in a single instance. Television advertising also has the added advantage of reaching out to users multiple times. TV ad engages with two senses of humans, eyes, and ears, and is more impactful than other formats. There are more than 1000 Television channels in India. The few popular TV channels in India for advertising are Star Plus, Zee TV, Colors, Sun TV, Aastha TV, Aaj Tak, CNBC, and Star Sports. India also has a strong network of cable TV. Cable TV advertising allows advertisers to reach out to a local populace.
Television in India is broadcasted in homes through cables and direct to home (DTH). Advertising on DTH is also an available media for television advertising. Advertisers can advertise in popular DTH service providers likes Tata Sky, Airtel DTH, and Videocon DTH.
Media options available for advertising in TV are video ads, scrollers, Aston bands, teleshopping, and L Bands
Viewership data for TV in India is reported by BARC. BARC stands for Broadcast Audience Research Council, and is a consortium of broadcasters, advertisers, and advertising and media agencies, via their apex bodies.