User interface (UI) design or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience. The goal of user interface design is to make the user's interaction as simple and efficient as possible, in terms of accomplishing user goals (user-centered design).
UX and UI: Two terms that are often used interchangeably, but actually mean very different things. So what exactly is the difference?
We’ve all overheard conversations, walking down hip streets of the world’s tech capitals, discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be privy to? Are these people just using slang to look cool?
Well, ok, probably yes to the latter, but a determinate NO to the rest. If you’re keen to learn what exactly UX and UI mean and how they differ, you’ve come to the right place.
“What does a UX designer do?”
- User experience design is the process of developing and improving the quality of interaction between a user and all facets of a company.
- User experience design is, in theory, a non-digital (cognitive science) practice, but used and defined predominantly by digital industries.
- UX design is NOT about visuals; it focuses on the overall feel of the experience
- what user interface (UI) design is all about:
- User interface design is a purely digital practice. It considers all the visual, interactive elements of a product interface—including buttons, icons, spacing, typography, color schemes, and responsive design.
- The goal of UI design is to visually guide the user through a product’s interface. It’s all about creating an intuitive experience that doesn’t require the user to think too much!
- UI design transfers the brand’s strengths and visual assets to a product’s interface, making sure the design is consistent, coherent, and aesthetically pleasing.