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Search Engine Optimization (SEO)

The goal of SEO is to get a business to rank higher in Google search results, ultimately increasing search engine traffic to the business’s website.

Pay-per-Click (PPC)

Pay-per-click refers to paid advertisements and promoted search engine results. Like SEO, PPC is a way to increase search traffic to a business online.

Social Media Marketing (SMM)

The key to effective social media marketing goes far beyond simply having active social media accounts.

Email Marketing

Even with the emergence of social media, mobile applications and other channels, email is still one of the most effective marketing techniques