What Is Content Writing?
Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text posts on Reddit.
Why Is Proper Content Writing Important?
When most people hear “content writing”, they think “writing articles”.
However, writing content isn’t just important for blog posts.
In fact, content writing is important for all types of different content formats, including:
Video scripts
Email newsletters
Keynote speeches
Social media posts
Podcast titles
White papers
Web page copy
Landing pages
YouTube video descriptions